Artwork Description
WYX is a contemporary Chinese pastry brand. The mooncake packaging design for this year’s Mid-Autumn Festival, we referenced the traditional Chinese folk tale “Monkeys fetching the moon” to express the yearning for good things in life. In the traditional version, the monkeys would dangle on the tree upside down, however in our renewed interpretation, the monkey expresses its pursuit of good things through traditional prayers, dances, and rituals.
Cai Yidong
Male China 1990 migrate_cyd008@163.com
City of birth Changsha
Now lives & works in Changsha
Techniques used Illustrator
Type Design, Product and Packaging
Commissioned / Uncommissioned Commissioned
Name of Commissioner Company WYX
